Manitoba Student Aid
Doowah worked with Communication Services Manitoba (CSM) to update the look/brand of a long established program to reflect the diversity (age, gender, ethnic) of the clients they serve. The project came with challenges – there would be no budget for a photo shoot and the expectation that photos would be available from stock photography sites. The problem was that the stock photo sites are mostly American and their diversity photos represent their population, drastically different from Canada’s population. We had to find another answer.
To further complicate the project, CSM wanted the graphics to appeal to the youthful crowd who were the main clients of Student Aid. As we started to work through potential solutions, we found one that soon became the obvious choice. We recognize human characteristics through details of the face as well as skin colour. However, if we eliminate those elements, we create an impression that can be interpreted in different ways. The group below, all stock photography, were part of the final graphics that were used in print, online advertising, environmental graphics and a website
Brand Logos
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Brand Statements
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Brand Usage Guide
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Manitoba Student Aid Booklet
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Website Elements
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Vertical Banners
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Environmental Signage
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Instream Social Media Ads
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Infographics and Poster
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Establish a New Production Endowment Fund –
$1 million
MTYP has an award-winning history of creating theatre works for young audiences and this legacy continues to this day. The establishment of this endowment fund will generate enough interest annually to ensure MTYP has the financial stability to create new productions for young audiences.
Be an Artistic Home for All Ages
The repertoire for young audiences is rich in form and content and MTYP will continue to present works that inspire and stimulate every audience, of every age, in every season.
Be an Artistic Home for All Ages
The repertoire for young audiences is rich in form and content and MTYP will continue to present works that inspire and stimulate every audience, of every age, in every season.